Abstract picture that conveys a complex mathematical model

The best method to analise media campaign ROIs and optimise future investments

Marketing Mix Modelling

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Marketing Mix Modelling

The best method to analyse media campaign ROIs and optimise future investments

MMM objectives

What is it?

MEASURE the identified sales drivers

ANALYSE ROI of past media actions

TRACK constantly to keep on improving ROI

OPTIMISE media mix for future campaigns

MMM objectives

What is it?

MEASURE

the identified sales drivers
ANALYSE

return on investment of past media actions
OPTIMISE

media mix for future campaigns
TRACK

constantly to keep on improving ROI

Explanation of how the Marketing Mix Modelling works

The model measures the impact of different sales drivers. It can be customised by KPI or work as a holistic modelling that considers the whole funnel.

How does it work?

MMM customised to your needs

-The most agile version

-Only considers owned media and competitors’

-Recommended for first trials

Express

-The standard version

-Considers all sales drivers

-Uses the Synergistic model to identify each driver’s ROI.

Balanced

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- The most insightful version

- Considers all sales drivers

- Uses a method that combines different modelling algorithms into one single model

Prime

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