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Find the exact price that maximises sales & profits
Also understand
Estimate shelf and price discount elasticities
at promotional group level
Measure different prices mechanics – price discount with & without catalogue, etc.
Spot Opportunities to
increase / decrease price
Frequency of promotions
Optimal level of discount for low medium
and high pirce promotions
Interactions between promotional groups
Cannibalisation
Price promotions effect
from competitors
Interactions between pricing
activities and media investment
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