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Understand the impact of price changes on unit sales and get the most out of your revenue management strategy

Price Elasticity Analysis

Find the exact price that maximises sales & profits

Also understand

Estimate shelf and price discount elasticities

at promotional group level

Measure different prices mechanics – price discount with & without catalogue, etc.

Spot Opportunities to

increase / decrease price

Frequency of promotions

Optimal level of discount for low medium

and high pirce promotions

Interactions between promotional groups

Cannibalisation

Price promotions effect

from competitors

Interactions between pricing

activities and media investment

Know our

pricing tool

Our scenario tool allows to work out:
Lowest price targeting a zero GP
Optimal price for the turnover offset
Additional cost
Other scenarios

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